The sheer number of competing apps may seem daunting however, these statistics are not presented to be discouraging. According to researcher Mobclix ( the average price of an app on the Android Market is $4.10 compared to $3.37 on the iTunes App Store. Second, the intense pricing pressure causes many developers to start off at a low price or quickly drop their price to $0.99, a figure that makes it extremely difficult to break even, much less make any profit. The Android Market is currently adding about 5,000 apps per month. Although not as large as the iTunes App Store, the Android Market it growing considerably, with 70,000 apps at the time of this writing. You are competing against free and paid apps-some brilliantly written and some not even worth giving away. Instead of just a few similar apps in your category, there are likely many vying for the buyer's attention. First, the sheer number of apps for sale on the Android Market has made it a little more difficult to stand out from the crowd. Although these goals are possible, it takes a lot of hard work to achieve such success.

Other equally ambitious developers hope to achieve a steady income and perhaps write apps full time and leave their other full-time jobs behind. Android Apps Marketing: Secrets to Selling Your Android AppĪs an Android app developer, you want to strike it rich selling your app to millions of customers-or at least tens of thousands of customers to make your hard work pay off.

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